About The Client
The client is a local news media (specializing in well being and health care) online, and they are looking for a way to capture the attention of the readers and hope them to come back, and stay for a longer them.
After going through their internal data, we did a client segmentation for them. We also found out that their diabetes related articles were the most popular among readers and drew most attention. Therefore we decided to made them a machine learning robot which can instantly tell the diabetes tendency with only a few clicks. The result was amazing, their webpage recorded improvements in both KPI and conversion rate.
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